As the hospitality industry accelerates towards intelligence and automation, the introduction of robotic services is no longer just an innovative topic; it is a pragmatic choice responding to multiple pressures within the industry. With a long-standing shortage of human resources, increasing pressure towards net-zero carbon emissions targets, intense competition over service experiences, and evolving consumer preferences, hotel operators are actively seeking innovative solutions to enhance operational efficiency and service flexibility.

Firstly, the hotel industry in Taiwan and globally has long faced challenges with finding front-line service personnel and high staff turnover rates. Coupled with long work hours and irregular shifts, maintaining stable operational costs remains challenging. In this context, introducing robots to perform tasks such as delivery, welcoming guests, and room service support can alleviate labor pressures while providing 24-hour uninterrupted service capabilities, thereby strengthening overall operational stability.

Secondly, in response to global ESG trends and net-zero carbon policy demands, hotel operators are gradually incorporating low-carbon operations into their core objectives. By integrating robots with smart scheduling and optimized movement paths, not only can energy waste from elevators and facilities be reduced, but it also aids in the digital management and tracking of carbon footprints, serving as a practical means of achieving intelligent energy savings.

Moreover, modern travelers' expectations for service experiences continue to rise, especially among younger demographics and international guests, who increasingly demand 'contactless services,' 'instant responses,' and 'technologically enriched experiences.' The introduction of robots can enhance the immediacy and consistency of services while contributing to a younger and more differentiated brand image.